The Launch Masterclass

Discover How to Launch Your Online Course, Member Site, or Coaching Program in Just 3 Simple Steps…

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Lesson #1 – The Sideways Sales Letter®

Welcome to the Launch Masterclass

Start your launch journey and discover the time-tested formula that over a million entrepreneurs have used to successfully launch their products, services, or entire businesses.

Let’s Talk About AI…

AI is a total game-changer. But, when it comes to growing an online business, there’s one thing AI can’t do. Watch this video to find out what it is (and what you can do instead).

The One Core Strategy

Discover the Sideways Sales Letter, the marketing innovation that changed the face of online business and is responsible for over a billion dollars in sales – and counting!

The P.S. Path

Discover why taking your audience from zero to one in small steps holds the key to quickly building trust and goodwill (and has them lining up, eager to buy from you).

Using AI to Create Your P.S. Path

Watch over my shoulder as I show you how to use ChatGPT to create your P.S. Path. These are the prompts I’m using to build my business… and now they’re yours.

The Mental Triggers

Layer these six powerful psychological principles into your Launch Sequence and watch your marketing become irresistible.

The 5 Categories

Your best next step depends on where you are right now, so let’s get clear on that… Which of these five categories describes you best?

The Most Important Launch

My most important launch wasn’t the one that made the most money or sales. In fact, it was the one that made the LEAST amount of sales. It might be the same for you too. Here’s why…

Lesson #2 – The Three Types of Launches

Your First Big Launch

You’ve learned what makes launching so powerful. Now get ready to discover which type of launch is right for you.

The Day My Business Was Stolen (and the Seed Launch® That Changed Everything)

After losing my entire business, I had to start over from scratch in a brand-new market. Here’s how I turned six sales into a million-dollar business… in just six months.

The Seed Launch: How to Start From Scratch

What if you could start with no list, no audience, and no product and not only create a product you know your audience can’t wait to get their hands on… but actually get paid BEFORE you even create it? Sounds crazy, right? Not with a Seed Launch…

Using AI to Help Create Your Seed Launch

Watch over my shoulder as I use ChatGPT to help plan a seed launch. This is the exact process I use when starting to plan a launch… and you might be surprised at how quick and easy it can be.

Internal and JV Launches: Raising Your Game

The Seed Launch helps you create a product you know your audience are gonna love. Now it’s time to take things to the next level. And Internal and JV launches are how you do that.

Launch Stacking (and How It Grows Your Business)

Ready to supersize your launches even more? Discover how combining these ideas creates continuous growth, bigger lists, and an endless chain of winning launches we call the Circle of Awesome®!

Lesson #3 – The Product Launch Blueprint

Case Studies

Over a BILLION dollars. That’s how much revenue my students have generated using this training.

Check out their stories and see how this formula can work for you.

View Case Studies

Q & A

Have a question?

Here’s where you get answers. Join either of these exclusive LIVE Q&A sessions where Jeff will personally be answering a selection of questions about the Launch Masterclass.